Ottawa game developers
Scarab Games launches at a time when the console and PC gaming industry continues to eclipse all other forms of entertainment. According to their website, they will cap development to two franchises per year, as global game development demand is at an all time high and studios competing for talent to keep up with explosive growth. A quick look at their Glassdoor confirms they walk that path with almost perfect approval of the studio and CEO.
Canadian marketing agency Neptune Agency has been tapped to help marketers navigate their development investment. Many marketers work on quarterly results, and a console game can take over a year to develop if you plan on doing it right. The visionary and disruptive companies that take the branded gaming leap can benefit similar to traditional gaming AAA franchises. They often see massive returns on investment financially but marketers can also increase their own brand affinity with a roadmap to quality engagement year over year with customers.
There is also a healthy opportunity, particularly in consumer packaged goods, to provide ongoing content delivered on the products already sitting on store shelves. Scarab Games has created a proprietary roadmap to help brands from every sector distil their history and brand value into deep, story-driven narratives and gameplay styles for original entertainment projects.
They will be announcing an outside advisory board that includes some of the highest profile names in the gaming industry to help brands navigate the AAA world. Scarab Gaming sees this new market as an entertainment force preparing a path of exponential growth.
Beyond advertising, brands have the opportunity to create a deeper connection with audiences, with the ability to jump-start vast entertainment properties.
This can dramatically improve brand loyalty, so we are officially ready to help brands and gamers unite, and build new communities through play. The Game in Legend was, in the early eighties, Atari dispatched dump trucks filled with overstock in the New Mexico desert. The prime culprit? We set out on a mission to find out if it was true. There are so many people here who are working on interesting and cool projects — from the artistic to the grand to the unusual.
We wanted to create a space to help bring their work to larger audiences, to showcase all the amazing events occurring in the community, and to provide resources for those who wish to get involved. We wanted to showcase the amazing talent that is coming out of the capital as well. Attracting attention from clients that would typically search out a firm like Magmic, such as Mattel and the New York Times, is hard for a small firm.
Working with Magmic will help them to get their names out, make some cash and expand operations. But the industry itself in Ontario is really starting to grow. The talent and the companies that are growing here are putting out world-class products. To lure some of the smaller developers out of the woodwork and meet the startups, they created the conference. The event was an experiment, but it was a smash success. Set up to accommodate attendees, it sold out within days.
Organizers saw attendees and had to turn some people away. Speakers from major gaming platforms, such as BlackBerry and Microsoft Corp. Ottawa area firms are looking to hire as many as video game programmers by the end of the year.
The rise of new gaming platforms such as iPhones, Android devices, tablets and ultrabook laptops is causing unprecedented demand for video games and related content. Putting the companies together and giving a place for voices to be heard is going to make that happen. The Ottawa Citizen.
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