Google merchant account setup

The dashboard is where you can submit a data feed, promotions feed , and more. In order to link your new Merchant account to your store, you must verify and claim your website in the Merchant Center dashboard. To do this, click on the Settings link and then click General. You will be taken to Google Webmaster and will have several choices for verifying your website. We typically verify by linking the Merchant Center with Google Analytics.

Once you have successfully verified your site, return to the General tab under Settings and click I want to claim this website. At this point, you will now be able to upload your product feed and link your Merchant Center with Adwords. Your email address will not be published. We use cookies to enhance your experience. Refer to them below. Browse the feed url in the browser and see if you get a green padlock for the SSL.

All the consolidated item, feed and account issues are reported in the Diagnostics section. Click on the feed name for detailed reports. An organized merchant center with all products details can streamline your marketing efforts and help you get maximum out of your advertising on Google.

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With Google shopping, your customers have an easy time viewing your products on the Google results pages. Google shopping ads are the most popular type of campaign in the merchant center. Some of the reasons why should consider using Google shopping is:. Also, they give more information about your product as they have the product image, brand, price, and review. Such visibility captures the attention of the customers and attracts people to buy. One of the methods to measure the success of your ad is through conversion.

That is the number of people who proceed to buy after seeing your ad. Unlike using PPC campaigns, Google shopping can increase conversion to your business. An increase in click-through rate can lead more clients to your landing page and converting them in the process. The google merchant center is free to set up and use. However, running shopping ads is not free.

You start by setting up a bidding budget that you are most comfortable with. With shopping ads, they pick the information from the Google merchant center.

Therefore, you do not have to stress about keyword research or rewriting the product description. You only need to have up-to-date information about your products. Also, they may not be actively buying, but it attracts them to click and view more information. As a result, the shopping ads tend to drive traffic to your landing page and eCommerce website.

Is your competitor using shopping ads? If your competitor uses the PPC campaigns for paid advertising, you can attract more buyers using Google shopping. Your ads will be attractive to view on mobile devices as well.

You can have ads based on categories and include high-quality images. As mentioned earlier, Google sheets has various fields that you need to fill about your products. Each of these fields will vary depending on the product. The product title is the name of the product. It appears in the top section of an ad.

To increase the number of clicks and conversions, consider optimizing the product title with the relevant keywords. Optimizing the product title can improve your product ranking on search engines. Besides the title, the product image also plays a crucial role in a listing. You can have several images for your products. For instance, if the product has several colors, you can upload several images to help the user decide. Also, as you upload the images, they should be of high quality.

Avoid blurry images that have watermarks or texts. The product image should match the title of the product. As you update the information on Google sheet, make sure that it is as specified by Google. It will help you narrow down a product category to a subcategory that Google can easily understand. Include a landing page that you want the clients to see when they click on your website.

Since an ad cannot carry all the information, a website link will help the user access the additional information. When it comes to shopping ads, other brands may also be advertising a similar product. Including the price of the product helps the user make a comparison. If the user feels that it is within their price range, they may end clicking and buying the product.

As you fill in your product feed, upload the available product in your store. To show the availability status, you need to state whether a product is in stock or out off stock. It makes it easy for Google when running shopping ads and also informs clients of available products in your store. With the information so far, you can tell the pros of using Google merchant center.

For an eCommerce store owner, you want to drive traffic, generate leads and maximize conversion. Google merchant center helps you to list your products and at the same time helps customers to locate products in your online store. Despite the lockdown and movement restrictions, people and business owners are getting used to online buying and marketing.

The product feed does not automatically update the product information. As the store owner, you have to update the content every month, depending on how busy your store is.

Your clients need to have an easy time accessing your products. For instance, if a product is out of stock, your website should update the information to avoid misleading customers. With an updated feed, your products are visible across Google. Users can also discover your products and proceed to purchase.

When it comes to shopping ads, they should match the products on the website. The landing page should also match the content of the ad. The ad link should direct the user to the exact page with more information about the product.

Before a client proceeds to make a purchase, they will first look at the image of a product. The product image gives an overview of the item. If it appeals to them, they may proceed to purchase. Having high-quality photos increases user engagement and can drive traffic to your website. One of the ways of increasing conversion to a business is through offers and promotions. Everyone loves a discount. It also works well when you want to beat your competition. Including an offer in your shopping ads attracts buyers and new clients.